Apple: Impossible

The Apple 'You've Seen the Film Now Get the Book' Mission: Impossible/PowerBook advert, is one of the most unusual television campaigns of all time, according to Emma Devine

What Apple has done with Mission: Impossible goes way beyond product placement to the point where the two items have become interchangeable. Apple has been heavily involved in all aspects of the film: all the computers used on screen are Apples, and a lot of back up support off-camera came from Apple, including terminals set up at the UK and US premieres, a photo booth where the audience could receive their own IMF identity cards made using Apple digital cameras, the Apple Internet Mission: Impossible game, and Apple/Mission: Impossible merchandise.